Several models of refrigerator sales

1. Traditional retail model

Physical store sales: This is the most traditional sales model. Consumers can go to physical stores to select, compare, and buy.

Advantages: Consumers can see the products intuitively, and experience the functions of the products, and sales staff can provide one-to-one service.

Disadvantages: Due to factors such as store location and rent, inventory costs are high.

2. E-commerce platform sales

B2C model: Enterprises sell through self-built e-commerce platforms or enter third-party e-commerce platforms.

Advantages: Rich product variety, transparent prices, and convenient and fast shopping for consumers.

Disadvantages: Consumers cannot directly experience the products, and after-sales service may be relatively complicated.

3. Dealer model

Manufacturers wholesale products to dealers, who are responsible for sales.

Advantages: The sales network covers a wide range and can quickly expand the market.

Disadvantages: The price system is relatively complex, and the sales capabilities and service levels of dealers may vary.

4. Direct sales model

Manufacturers sell directly to consumers, skipping the middle link.

Advantages: Product prices and sales channels can be better controlled to increase profits.

Disadvantages: Establishing a direct sales team requires high costs and management capabilities.

5. Leasing model

Consumers use refrigerators by leasing, without having to invest a large amount of money at one time.

Advantages: It lowers the purchase threshold for consumers and is suitable for users who use refrigerators less frequently.

Disadvantages: The leasing cost is high, and consumers have a weak sense of ownership of the product.

6. Customized sales

Customized refrigerators are produced according to the personalized needs of consumers.

Advantages: The product has a high degree of differentiation and meets consumers’ pursuit of personalization.

Disadvantages: The production cost is high and the delivery cycle is long.